Birgit Mager holds the first worldwide professorship on „Service Design“ at the University of Applied Sciences Cologne, Germany. Since 1995 she has developed the field of service design constantly in theory, methodology and in practice. Her numerous lectures, her publications and her projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of design in the domain of services. In 2006 she founded sedes research, the Center for Service Design Research at the Cologne University of Applied Sciences. Furthermore Birgit Mager is co-founder and president of the international Service Design Network and editor in chief of Touchpoint, the international journal of service design. She is vice dean of the Faculty 2 at the University of applied sciences and member of numerous boards and juries. Birgit Mager has lectured and taught as a guest professor in Japan, China, Korea, Taiwan, Africa, Brazil, USA, Finland, Norway, Denmark, Sweden, Austria, Switzerland, Italy, Spain, France, Portugal, Bulgaria, England, the Netherlands and in Belgium. She has conducted research projects on service design for the German Ministry of Research and Science and also in collaboration with national and international partners like Deutsche Bank, OMV, Siemens, German Telekom, McDonalds, Nokia and many more.
Publications
Mager, Birgit: „Wohin geht Design? Eine Expedition zum Service Design“, in: Bürdek, Bernhard | Eisele, Petra (Hg.): Design Anfang des 21. Jahrhunderts, Av Edition. ISBN-10 3899861507
Mager, Birgit: Organisational Change, Touchpoint 09/2011
Mager, Birgit | Tung-Jung Sung (eds.) : International Journal of Design (IJD), Special Issue Designing for Services, Vol. 5, No 2, 8/2011
Mager, Birgit | Evenson, Shelley: Service Design Conference in Cambridge, Touchpoint 01/2011
Mager, Birgit: Enthusiasm, Touchpoint 01/2011
Mager, Birgit: Connecting the Dots, Touchpoint 01/2011
Mager, Birgit: Design & Provocation, KISD Yearbook 2011
Mager, Birgit: Servsig Conference in Porto, Touchpoint 09/2010
Mager, Birgit: Business Impact of Service Design, 09/2010
Mager, Birgit: Service Design and behavioural change, Touchpoint 01/2010
Mager, Birgit: Beyond Basics, Touchpoint 01/2010
Mager, Birgit: Design and Change, KISD Jahrbuch / KISD Yearbook 2010
Mager, Birgit: Health and Service Design, Touchpoint 10/2009
Mager, Birgit | King, Oliver: Methods and Processes of Service Design, Touchpoint 4/2009
Mager, Birgit: What is Service Design?, Touchpoint 4/2009
Mager, Birgit: Service Design as an Emerging Field, in: Miettinen, Satu | Koivisto, Mikko (eds.): Designing Services with Innovative Methods. Keuruu: Otava Book Printing Ltd, 2009. ISBN 13 978 952 5018 42 4
Mager, Birgit | Gais, Michael: Service Design: Design studieren. Stuttgart: UTB, 2009. ISBN 978-3-8252-3113-2
Mager, Birgit: Ökonomie & Design / Design & Economy, KISD Jahresbericht / KISD annual report, 2009
Mager, Birgit: Service Design für Unternehmen, WirtschaftsWoche, 9/2008
Mager, Birgit: Poppig verpackt, WirtschaftsWoche , 05/2008
Mager, Birgit: Mit Service Design in den Schuhen des Kunden wandern, Service CRM, 01/2008
Mager, Birgit: „Zwischen Notdurft und Bedürfnis: Ein Designprojekt mit Folgen“, in: Erlhoff, Michael | Heidkamp, Philipp | Utikal, Iris (eds): Designing Public – Perspectives for the Public. Basel: Birkhäuser, 2008. ISBN 9783764386672
Mager, Birgit: „Art of Service: Drawing the arts to inform service design and specification“ in: „Service Science, Management and Engineering – Education for the 21st Century“, Wendy Murphy (Hg.), New York: Springer. ISBN 978-0-387-76577-8
Mager, Birgit (Hg.): Levens Kracht Yearbook, Köln International School of Design 2008. ISBN 398085731X
Mager, Birgit: „Service Design“, in: Erlhoff, Michael | Marshall, Tim (ed.): Design Dictionary: Perspectives on Design Terminology. Basel: Birkhäuser, 2007. ISBN 9783764377397
Mager, Birgit: „10 Service Design Basics Cards“ Köln 2006. ISBN: 3-9808573-7-9
Mager, Birgit | Papstein, Patricia | Steinle, Andreas: „Service Märkte – Die neuen Dienstleister“ 2006
Mager, Birgit: „Service Design – A Review“ 2005
Mager, Birgit | Erlhoff, Michael | Manzini, Enzio: „Dienstleistung braucht Design“1997
Mager, Birgit: „Wohin geht Design? Eine Expedition zum Service Design“, in: Bürdek, Bernhard | Eisele, Petra (Hg.): Design Anfang des 21. Jahrhunderts, Av Edition. ISBN-10 3899861507
